Good preschool gymnastics instructors know that gym schools have three customers; the mother, the father, and the student. Unlike school age programs where the students tell other friends about our programs, preschool classes survive on the parents telling other parents. If the parents aren’t fully aware of the philosophy of the gym, the objectives of the lessons, the basic purposes behind the curriculum, they can’t completely appreciate why they need to make an extra effort to get their child to class. The instructors know all the reasons why the program is so important to a child’s growth and development, but do the parents?
Parent education doesn’t stop with the information in your club brochure, that’s just the beginning. In order to effectively educate the parents, you must plan on educating them before, during, and after their child participates in each gymnastics class. Before Class Make sure the parents have a parent handbook before they walk into class. The handbook should contain information helping the parent understand the following information: philosophy of the gym, class objectives, class description, parent role, student role, basic child development, and class/gym rules. Parents will feel more involved if you provide them with this valuable information they can apply to their child’s gymnastics experience. Sending letters to parents who enroll their child in your classes is another form of effective parent communication. You’ll find the parent’s role in a parent and tot class.
Prior to starting class, the parents need to understand that each child matures differently and some students in the class are older than their child. Even a few months make a big difference in a child’s development. Don’t allow parents to compare their child with another child in the class. Also, if one child has been in the program for any length of time they’re going to recognize the names of skills and directions more easily than a new student. Help the parent realize at this age most children are self-directed and will take instructors from the parents before they listen to an instructor.
Explain to the parents the stations that are created are success-oriented. We do this by positioning handprints and other objects and use them as visual cues. By following the handprints, the children can succeed at the station by following the cues. Let the parents encourage their child to attempt the station at least three times.
Your aim should be to teach with comfort. Customers will return to businesses that make them feel comfortable. Often, parents expect too much out of a toddler preschool gymnastics class and will not feel comfortable if their child is running around while other students are participating. If you haven’t explained the true benefits of your class, parents will expect you to teach their child actual gymnastics skills. A parent may think if they’re coming to a gymnastics school, then why wouldn’t their child learn gymnastics? You have to educate them to understand the realistic goals for the program. At my gym, we use the following phrases in our written material to explain our objectives: quality time with your child; promotes reading readiness through perceptual motor skills; teaches children to be a member of a line; enhances motor development, coordination, poise, and agility; increases self-confidence as a mover; makes new friends for parent and child; improves listening skills; improves ability to move to vocal instruction; prepares them for kindergarten testing by teaching motor skills, and it’s FUN! These are some of the benefits of the class that parents should know about. Always sell the benefits. In advertising it’s called, “selling the sizzle, not the steak.” Consumer education is the key to advertising this type of class. Promotion and advertising is an important component in the educational process.
Educating the parents is how you’ll keep them coming back and telling their friends about your innovative, beneficial program for young children. Attached is a list of the different classes for preschool we offer and their explanations, so the parents knows exactly what to expect before their first class. The key to customer service is to exceed their expectations. But, if you don’t even match what they expect, you’ll never make them happy. Use written material to explain the program and then…deliver. Before Class
It’s easy to educate the parents during a parent and tot class because you have the parents as a captive audience. You can talk to the parents over the half wall of your gym during the classes for four and five year olds. Most importantly, you should talk to the parents particularly about their child’s progress. Remember, parents LOVE to hear how their child is doing in class. YOU are the only one that provides them with feedback about their child’s progress. We also use our “Teddy Tumblebear Says” sheets that we give out at the end of the class explaining what was accomplished and why the particular activities were chosen.