Everything that is logical, reasonable and sensible makes sense which also holds true for several corporate identities rolling in the business market. If it didn’t make sense, they won’t have tried their hands in creating the brand mark for their companies. In other words, the universal adaption of these corporate identities is a powerful proof of its need and importance.
Let me tell you some historical facts to further clear your line of perception..
It does make sense from the very day of its inception; logo history dates back to the ancient era of the Babylonian, Assyrian, Mayan, Chinese, and Egyptian who used pictograph as a mean to convey a particular message. This era can be considered as a gradual evolution of the preponderant corporate identities which are now not bounded to businesses or companies but educational institutes as well.
Today, we can see a heap of department of education logo designs all around us which consists of all the relevant objects that adheres to the general principles of education. To incorporate general symbols like a book, a student etc has become the rule of thumb for designing such brand mark identities.
But the question here is that do they differentiate one learning institute from another?
Its much obvious that if you will come up with the same thing again and again, it will not help you by any means. Its good to use a book in your institute’s brand mark but if every learning institute would adopt the same idea then how it will suppose to work for you. To be frank with, it won’t!
Let me twist this idiom a bit which is now, “sow the seeds that can be reaped”. See, how much it suits the designing process of educational brand marks. Unless this thing is unique, there is no way that you can reap the rewards, so make sure you have come up with something that will imprint the overall image and message of your learning institute in the minds of the viewers.
To make it look unique, you can use the globe to show that we offer international level of education. Instead of using pen which has been used by several graphic designers, you can make an effective use of ink pots, feathers and blots to depict the years and years of education your institute is providing to the world. Graduation caps would be a bit different idea that can be used for the universities. Place a globe in hands to show the level of education you provide to your students.
So, if you still want to use a book in your brand mark then you can incorporate a student reading a book while sitting on the globe. Those were some rough ideas to help you get a perfect recognition device for your school, college, university or whatever learning institute you are running.