If there’s one thing that the average majority of chiropractors do not do, it’s invest in their post-graduate education. I’m not speaking about learning new technique’s or treatment methods either. I’m referring to investing in their “modern” chiropractic marketing education.
Marketing, especially internet marketing, is not taught to chiropractors in school. It’s an unfortunate reality. Strategic chiropractic marketing is what brings in new patients month-in and month-out and NOT how good your technique is. Many doctors have a hard time understanding this because of how they’re trained in school.
One of the most valuable things you can do is invest in your modern chiropractic marketing education. The world is changing fast and more doctors are closing shop than ever before. It’s not because of the economy either. Most believe that but it’s simply not true. They just don’t know how to market their practices effectively and create automated systems of leverage.
Again, this is not taught to chiropractors in school. It’s so crazy. You pay over $100,000 for an education and these schools leave-out the most important part which is marketing! It should be a crime, really.
This is the reason why chiropractors have the highest student loan default rate of any other professional. The key is to find someone that’s where you want to be and study and learn whatever you can from them at all costs.
Everyone pays the price… some sooner and most later. You can either pay the financial price now and buy speed or you can pay the price later with pain, frustration, excess time, and 2-3x more in wasted money. That is a certainty.
The benefit of finding a mentor is that you get your chiropractic marketing right the first time. There’s an old saying that goes “There’s never enough time to do it right, but there’s always enough time to do it again.” If you at all value your time, you’ll want to make sure you hit the ground running with the best strategy possible.
Stop listening to others that have no real world experience.
I’ll take experience over theory any day, how about you? It’s time to begin investing in your real-world marketing education and skill-set. It will benefit you for life and take you to the new patient and income levels you want and desire.