Tue. Sep 27th, 2022

Becoming a health and wellness educator could offer a rewarding business opportunity once you’ve completed the necessary training and earned your certifications.

Do you think these training and certifications are enough to develop trust and establish rapport to clients? Let me tell you a secret that the majority or practitioners don’t’ understand: If you start thinking of yourself as an “educator” rather than just a practitioner, you’ll already start differentiating yourself from 95% of the practitioners out there. Also, you’ll get better results in the long term because you’ll be providing your clients and your audience with what they’re actually looking for: to take back control of their health. Becoming a wellness educator is about discovering the right niche, and once you are clear on your niche, the next step is to get clear on what self-help advice, techniques, systems, and frameworks you can provide them so they get the results they’re looking for. Think of yourself as a mentor and trainer, providing your clients and your audience with the exact advice they need to take back control of their own health, and live a life they love with the ongoing health they desire.

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Both ideas work for your local community as well as your online community. “I still want to provide one-on-one treatments and therapy, while selling or marketing my treatments and my modality. Is it plausible?” Yes it is! And you can! By providing valuable information that will help your audience improve their situation, you are also able to develop trust and rapport to your potential clients. Positioning and Differentiation

Know how to position yourself uniquely within your local and global community so you can offer great value. Important questions to answer moving forward:

• What makes you unique?

• Why are you different than other practitioners?

• How far are you willing to go to support your clients to get results? Whether you’re a Natural Therapist, Acupuncturists, Chiropractor, or any other holistic care practitioner, start to consider what information your audience needs. Think about how you, as an educator, can offer so much more than just a modality.

Let’s start with your title – do you want to be known as only a Naturopath, or would you like people to think of you as the “go to” Health/Wellness Educator who will empower them to gain control of their health and live a more joyful life? Also, what kind of branding will your audience love seeing? What words will they relate to?

By rahul